Biayni was founded by fashion designer Vahan Khachatryan in 2015. It is the first brand that designs mass production clothing.. Biayni has presented Alice In Wonderland, Mini Mouse, Marie Antoinette and Ohay collections. At Oriflame Fashion Weekend 2017 the brand is presenting a collection dedicated to the 90s style and specifically the Spice Girls music band. Tumanyan 35, Dalma Garden Mall, Tashir Mall

Kivetat was founded in 2016 by fashion designer Tatev Yaghmuryan. The brand became popular by t-shirts designed with Armenian elements. At Oriflame Fashion Weekend 2017 Kivetat is presenting its first S/S 2018 collection designed for brave and fashionable people.

Shabeeg was founded by designer Mary Sukiasyan. The brand is an Armenian fashion brand for t-shirts with ethnic Armenian prints. Shabeeg aims to not only present the Armenian Heritage universally using t-shirts and its brand, but also become visual ambassador of 6,000yeardesign innovation. Shabeeg became famous by Fauna collection notably with the t-shirts depicting Van Cats. Later, the King and Queens collection was a bigger success. At Oriflame Fashion Weekend 2017 Shabeeg is presenting a collection inspired by the Armenian alphabet and the Armenian Calligraphy mainly found in the ancient Armenian Grabar manuscripts in Matenadaran. There is much unchartered territory in the Armenian calligraphy section regarding its certain powers, so the brand wanted to use its collection as a medium to show the world another treasure Armenians possess.

Maison Jhangirian is a young brand that has been founded by fashion designer Narek Jhangirian in 2017. Narek is participating at Oriflame Fashion Weekend for the second year. The young fashion designer has received number of invitations to participate in Fashion Week events in London, Paris, and New York. His inspiration is the woman as an independent character. At Oriflame Fashion Weekend 2017 Maison Jhangirian presents new 10 looks which illuminate the will of the woman in colors: beige (flexibility, comfort, fragility, neutrality) and black (power, authority, revolution, confidence, emptiness and sadness).

ProshyanDesign was founded by designer Edita Proshyan in 2015. She was one of Top Ten Young Fashion Designers at Oriflame Fashion Night 2016 with her Ice Sunset collection. Edita's inspiration is the Renaissance era. Up to now, the designer has created three collections. At Oriflame Fashion Weekend 2017 ProshyanDesign is presenting a collection inspired by Versailles, the residence of Ludovico's 14th in France. Versaillic style collection is designed for “royal” women who wear this clothing for remarkable evenings to emphasize their uniqueness.